Market Share Analysis
Market Share Analysis is a process of evaluating the performance of a company or a product in a particular market by comparing its sales with the total sales of all the competitors in that market. It is a quantitative analysis that helps businesses to understand their position in the market and identify opportunities for growth. Market Share Analysis involves collecting and analyzing data on sales, revenue, and market trends to determine the percentage of market share held by a company or a product. This analysis can be done for a specific period or over a longer period of time to track changes in market share. The results of Market Share Analysis can be used to make strategic decisions such as product development, pricing, and marketing strategies.
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