Market Share
Market share refers to the percentage of total sales in a particular market that is held by a particular company or product. In data science, market share analysis is used to understand the competitive landscape of a market and to identify opportunities for growth. This analysis involves collecting and analyzing data on sales, revenue, and market trends to determine the market share of each company or product. Market share can be calculated for a specific time period or over a longer period of time to track changes in market dynamics. Companies can use market share analysis to identify areas where they are losing market share and to develop strategies to regain market share. Additionally, market share analysis can be used to identify potential acquisition targets or to evaluate the impact of mergers and acquisitions on market share.
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