SERPs
SERPs stands for Search Engine Results Pages. It refers to the pages that are displayed by search engines in response to a query by a user. The results are ranked by the search engine's algorithm based on relevance and popularity. SERPs can include organic search results, paid search results, featured snippets, knowledge graphs, and other types of content. The goal of search engine optimization (SEO) is to improve the ranking of a website or a web page in SERPs, in order to increase visibility and traffic. SERPs are constantly evolving, as search engines are constantly updating their algorithms and adding new features to provide better user experience.
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