Paid Search Results


Paid search results refer to the advertisements that appear at the top or bottom of a search engine results page (SERP) when a user types in a specific keyword or phrase. These ads are created and managed through a pay-per-click (PPC) advertising platform, such as Google Ads or Bing Ads, where advertisers bid on specific keywords in order to have their ads displayed to users who search for those keywords. The ranking of these ads is determined by a combination of the advertiser's bid and the ad's relevance and quality score. Paid search results are a common form of digital advertising and can be an effective way for businesses to drive traffic to their website and increase conversions.


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