Focus Groups
Focus groups are a qualitative research method used to gather data through group discussion. In the context of data science and artificial intelligence, focus groups can be used to gain insights into user behavior, preferences, and attitudes towards a product or service. Focus groups typically consist of a small group of individuals who are representative of the target audience. The group is led by a moderator who asks open-ended questions to encourage discussion and elicit feedback. The data collected from focus groups can be analyzed using various techniques such as content analysis, thematic analysis, and sentiment analysis. Focus groups can be conducted in-person or online, and can provide valuable insights into user needs and preferences that can inform the design and development of data-driven products and services.
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