Qualitative Research

Qualitative research is a method of inquiry that aims to understand and interpret social phenomena by exploring the subjective experiences and perspectives of individuals. It is a non-numerical approach to research that seeks to uncover the meaning behind human behavior, attitudes, and beliefs. Qualitative research methods include interviews, focus groups, observation, and document analysis. The data collected through these methods is often analyzed using thematic analysis, content analysis, or discourse analysis. Qualitative research is particularly useful in fields such as sociology, anthropology, psychology, and education, where understanding the complexities of human behavior is essential.
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