Targeted Advertising
Targeted advertising is a form of online advertising that uses data analysis and machine learning algorithms to deliver personalized ads to specific audiences. This type of advertising relies on collecting and analyzing user data, such as browsing history, search queries, and social media activity, to create a profile of each user. Advertisers can then use this information to target users with ads that are relevant to their interests and behavior. Targeted advertising can be delivered through various channels, including social media platforms, search engines, and display networks. This approach to advertising has become increasingly popular in recent years due to its ability to improve ad relevance and effectiveness, as well as its potential to increase ROI for advertisers.
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