Online Advertising

Online advertising refers to the practice of delivering promotional content to internet users through various digital channels. This can include display ads, social media ads, search engine marketing, and video ads. Online advertising is a key component of digital marketing and is used by businesses to reach their target audience and promote their products or services. The success of online advertising campaigns is often measured through metrics such as click-through rates, conversion rates, and return on investment (ROI). With the rise of big data and machine learning, online advertising has become increasingly sophisticated, with advertisers using data-driven insights to target specific audiences and optimize their campaigns in real-time.
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