Bing Ads


Bing Ads is a pay-per-click (PPC) advertising platform owned by Microsoft that allows businesses to display ads on the Bing search engine results pages (SERPs) and partner websites. Bing Ads uses a bidding system where advertisers bid on specific keywords in order to have their ads displayed to users who search for those keywords. Advertisers can also target their ads based on location, device type, time of day, and other factors. Bing Ads provides a variety of ad formats, including text ads, product ads, and dynamic search ads. Advertisers can track the performance of their ads using the Bing Ads reporting tools, which provide data on clicks, impressions, conversions, and other metrics.


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