Pay-per-click

Pay-per-click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their ads. This model is commonly used in search engine advertising, where advertisers bid on keywords that are relevant to their target audience. When a user searches for a keyword, the search engine displays ads that are relevant to that keyword. The advertiser only pays when the user clicks on their ad, hence the name pay-per-click. PPC advertising can be highly targeted, allowing advertisers to reach their ideal audience with precision. It can also be cost-effective, as advertisers only pay for clicks that result in website traffic or conversions. However, managing a successful PPC campaign requires careful planning, keyword research, and ongoing optimization.

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Pay-per-click

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