Anchor Text
Anchor text is the visible, clickable text in a hyperlink that is used to link one web page to another. In the context of data science, anchor text is used in natural language processing (NLP) to extract relevant information from web pages. By analyzing the anchor text of hyperlinks, NLP algorithms can identify the topics and themes of web pages, which can be used for various applications such as web search, content recommendation, and sentiment analysis. Anchor text can also be used in search engine optimization (SEO) to improve the ranking of web pages in search results. By using relevant and descriptive anchor text, webmasters can signal to search engines what their web pages are about, which can increase their visibility and traffic.
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