Real-time Bidding
Real-time bidding (RTB) is a programmatic advertising technique that allows advertisers to bid on ad impressions in real-time auctions. These auctions take place in the milliseconds it takes for a webpage to load, and the winning bidder's ad is displayed on the page. RTB relies on data-driven decision-making, using algorithms to analyze user data and determine the value of an ad impression. Advertisers can target specific audiences based on demographics, behavior, and other factors, and adjust their bids accordingly. RTB allows for greater efficiency and precision in advertising, as well as more transparency and control for advertisers. It has become a popular method for buying and selling digital advertising inventory.
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