Programmatic Advertising
Programmatic advertising is the use of automated technology to buy and sell digital advertising space in real-time. It involves the use of algorithms and machine learning to target specific audiences and optimize ad placements. Programmatic advertising allows advertisers to reach their target audience more efficiently and effectively, as it eliminates the need for manual ad buying and selling. It also provides real-time data and insights, allowing advertisers to adjust their campaigns in real-time for better performance. Programmatic advertising can be done through various channels, including display, video, social media, and mobile. It has become increasingly popular in recent years, as it offers a more streamlined and cost-effective way to reach audiences.
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