Interactive TV

Interactive TV is a technology that allows viewers to interact with television content in real-time. It enables users to engage with the content they are watching by providing them with additional information, options, and features. Interactive TV can be used for a variety of purposes, such as shopping, gaming, voting, and social media. It is made possible by the integration of traditional television broadcasting with internet and data technologies. Interactive TV relies on data science and artificial intelligence to provide personalized and relevant content to viewers. It uses data analytics to track user behavior and preferences, and machine learning algorithms to make recommendations and predictions. Interactive TV has the potential to revolutionize the way we consume and engage with television content, by providing a more immersive and engaging experience.
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