Behavioral Data
Behavioral data refers to the information that is collected based on how users interact with a product, service, or website. This data is gathered through various sources such as website analytics, user feedback, and user testing. Behavioral data provides insights into user behavior, preferences, and patterns, which can be used to optimize user experience, improve product design, and increase customer engagement. By analyzing behavioral data, businesses can identify areas of improvement, track user engagement, and make data-driven decisions. Behavioral data is often used in conjunction with other types of data such as demographic and psychographic data to create a more complete picture of the user.
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