Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. Google Ads uses a pay-per-click (PPC) model, where advertisers bid on the keywords and phrases that are relevant to their business and target audience. The platform also offers various targeting options such as location, language, device, and audience demographics to help advertisers reach their desired audience. Google Ads provides advertisers with detailed performance metrics such as impressions, clicks, click-through rates, conversion rates, and return on investment (ROI) to measure the effectiveness of their campaigns.
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