Consumer Behavior


Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. It involves analyzing and understanding the psychological, social, and economic factors that influence consumer decision-making. Data science plays a crucial role in understanding consumer behavior by collecting and analyzing large amounts of data from various sources, such as social media, online shopping platforms, and customer feedback. This data is used to identify patterns and trends in consumer behavior, which can be used to develop targeted marketing strategies and improve product design and customer experience.


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Top News

McDonald’s pulls AI ordering from drive-thrus — for now...

McDonald’s is pulling the plug on an AI-powered voice automated ordering technology it was testing at more than 100 restaurant drive-thru systems in the US, ......

News Source: CNN on 2024-06-17

McDonald's to end AI drive-through test with IBM...

McDonald’s is changing course on its artificial intelligence plans....

News Source: NBC News on 2024-06-17

Sen. Durbin raises alarm about sexually explicit deepfakes on Google...

Dick Durbin sent a letter to Sundar Pichai, the CEO of Alphabet, on Monday asking for details on how the platform plans to combat sexually explicit deepfakes....

News Source: NBC News on 2024-06-17

An AI bot for mayor? Wyoming election official says not so fast...

Victor Miller filed paperwork for him and his customized ChatGPT bot powered by AI to run for mayor in Cheyenne, Wyoming. But election officials are skeptical....

News Source: NBC News on 2024-06-17

McDonald's ends AI drive-thru orders — for now...

Despite customer flubs, fast-food giant says it still sees "tremendous opportunity" for using voice bots in drive-thru lanes....

News Source: CBS News on 2024-06-17