Consumer Behavior

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. It involves analyzing and understanding the psychological, social, and economic factors that influence consumer decision-making. Data science plays a crucial role in understanding consumer behavior by collecting and analyzing large amounts of data from various sources, such as social media, online shopping platforms, and customer feedback. This data is used to identify patterns and trends in consumer behavior, which can be used to develop targeted marketing strategies and improve product design and customer experience.
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